Building a website can be overwhelming if your head is swirling with ideas – and the MVW model is a quick solution.

Here’s how it works.

1. Start by building the website features you need right now to start getting results right now.
2. These initial results gives you momentum (and funds) to continue building out other ideas.

This is a really helpful framework to review when deciding what pages you’ll be working on right now.

It’s what Maple’s iterative growth model is all about ;-)

This is called a Minimum Viable Website – borrowed from the product design acronym, MVP.

https://vimeo.com/720806800

💻 Minimum Viable Website

1. Choose features that provide value to readers right away
2. Publish content so readers can answer their questions and know, like, and trust you.
3. Provide a clear offer you can followup with them about.

📌 Tip: That last point is crucial. Without an offer that collects an email address you are not able to followup. Your contacts on your list are the wheels that get your website moving and growing.

☕ Reflection Questions

• [ ] What needs to be included in your MVP (Minimum Viable Website)?
• [ ] What can you include that will connect with your reader?
• [ ] What does your reader need to know to understand the value of your work?
• [ ] What is something valuable you can offer your reader to join your email list?

✅ Minimal Viable Website Checklist

Use this checklist to help you focus and make sure you’re setting aside projects you aren’t able to complete with this version of the website.

Websites are living documents! They are constrained too by what you have right now. They often involve other projects such as branding, copy writing, email list building, photography, blogging – so realistically what can you accomplish right now that still connects, teaches, and provides an offer?

→ Copy the Checklist Here (Google Docs)